In America basically everyone watches television, so we are all very influenced by the commercials on TV. Have you ever watched a show and actually paid attention to the commercials? Well they are almost always related to the shows that they came before or after. For example I was watching a show called Fringe on the channel FOX, and every time there was commercials there was always a commercial for Fringe or another popular show on that channel. The media is trying to keep you watching the same thing because they want to keep you censored. Now the commercials on other channels are the same and different simultaneously. They use the same techniques on other channels, but it’s for shows that are only on that particular channel. And commercials use rhetorical strategies a lot, for example weight loss commercials ask questions like “You don’t want to look like this, do you?” while showing a picture of a fat person. Or when an anti-smoking commercial shows pictures of the bad effects of smoking and says “Do you want this to be you?” They use these techniques to influence you to use their weight loss program or quit smoking or whatever their purpose/product is. That goes for every single type of commercial. Thanks for reading!